Are you ready to take control of your Google Business Profile, formally named as Google My Business, listing by claiming, verifying, and optimising it? Learn the ideas and tactics that can help you attract more consumers with an accurate, appealing Google Business Profile presence by reading this post!
Consumers look online for local items and businesses in 97% of cases, yet just 37% of firms have claimed a local business listing on a search engine.
If you’re one of the 63 percent of businesses without an internet presence, whether you’ve just opened a new shop or have a long-standing company, now is the time to get started.
And, with 3.5 billion searches every day on Google, creating your Google Business Profile listing is a smart place to start.
We’ll walk you through the processes to building and enhancing your Google Business Profile profile to assist you in taking this important step.
If you’re just getting started with your internet presence, you should usually start by searching Google for your company to see if you already have a Google Business Profile account.
If a business has been open for several years, we typically find that a listing has already been created, so you’ll just need to claim it rather than registering a new account.
If your company doesn’t have a local listing, you may create one for free by going to the Google Business Profile main page. Once this step is finalized, Google will create a Google maps location that will synchronize with traditional Google Search for easy searchability.
You’re ready to personalise your Google Business Profile listing once you’ve claimed it.
Pay close attention to the details to ensure that you’ve included accurate and complete information. You don’t want to leave anything out that your customers might assume or suspect.
Fill up the blanks with accurate and complete business information.
Include information that outlines what type of services your business provides, where it is located, how customers can receive your services, and hours of operation as a general guideline.
Make careful to include particular keywords and search phrases linked with your business as you submit content. Just like traditional Search Engine Optimization (SEO), Google also uses an assortment of signals when providing search results.
After you’ve filled out all of the information, it’s time to add photos.
According to Google Support, Google Business Profile listings with images receive 42 percent more driving directions inquiries, so add photos and you’re one step closer to attracting more clients!
Consumers want to see what your food and goods look like if you run a restaurant or a retail boutique, and future patients want to see what your office and doctor look like if you work in medicine.
When a customer walks into your store, they will immediately feel at ease.
You may also include videos in your Google Business Profile listing, so don’t forget to include any video ads/commercials or behind-the-scenes footage that can assist clients get a better understanding of your company.
Also, make sure your logo picture and cover photo are up to date.
Once the listing has been claimed or created, the verification procedure can begin.
This stage takes about a week to complete, but it is vital because it completes your listing’s web presence. Google will usually ask you to confirm your location by sending you a postcard.
But you can verify your business listing within 5 minutes, by receiving SMS or phone call on your mentioned number. Another way is the receive verification code is email under your domain name.
This also helps Google in determining whether or not someone is attempting to build a bogus company listing in order to confuse and misdirect users.
Log into your listing and enter the verification code when the postcard arrives. Keep in mind that until your listing is authenticated, Google will not show any updates or changes to it.
If you think you’re done once the listing is optimised and verified, you’re mistaken.
Customers want to see contact between businesses and their customers, with 30% of consumers indicating that review responses are important when deciding on a firm.
This also demonstrates that your company prioritises client input.
You should also take advantage of Google Posts, often known as “little google advertisements,” which appear in Google search results on your listing.
This is a terrific method to inform your customers about any upcoming events, specials, or holidays that your company is hosting that week. The possibilities with Google Posts are infinite!
We understand that running a business is demanding, so finding time for additional responsibilities can be challenging and hard.
If you don’t have the time to devote to optimising and managing your Google Business Profile listing, contact expert team of Rank Agentive.
They will be able to point you in the appropriate way in order to help you expand your internet business and keep ahead of the competition.
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