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200+ SEO On-Page Checklist For any Website - Guide 2022

There are many things that go into On-Page SEO, including titles, headers, internal links, and Meta descriptions. These are the elements that the search engines give more weight than the content of a page. To optimize your content for search engines, these elements should accurately reflect the content of the page. Listed below are some things to keep in mind to optimize your website. Hopefully, these tips will help you get started with your own site!

200+ SEO On-Page Checklist

What is Meta Descriptions?

When optimizing your meta description, it is important to include variations of your keywords. For example, you can use variations of your keywords in your meta description and place them near the beginning of the title. This can boost your search ranking. Another key factor in meta description optimization is the presence of an outbound link, which is a link from another website to yours. These outbound links should add value to your content, and they should be from reputable sources.

The goal of a meta description is to tell potential users what your content is about. Although they do not directly affect your search rankings, Google displays them in the search results. Meta descriptions are like pitches, and a good meta description can influence clickthroughs. For this reason, ensuring that you have a relevant, informative description is crucial to the overall SEO of your website. To improve your meta description, follow the tips below.

What is Internal links?

An internal link can have multiple benefits for your website. For starters, it helps search engines like Google index your pages more efficiently. It also helps convey page authority to key pages. Also, internal links should include keyword-rich anchor text. Having the right internal links can boost the ranking of other pages on your site. The on-page SEO checklist for WordPress includes these factors. Follow these steps to create internal links that will benefit your website.

When creating internal links for your WordPress website, always create the link using an SEO-friendly URL. Don’t change the permalinks of these internal links. They are important in achieving high page rankings. You can even automate the process of inserting internal links. Just make sure you include these links in related categories to get more traffic. Then, you can focus on other aspects of your website. Once you have a thorough On-page SEO checklist, you can start building your link popularity.

What is Keyword Density?

An important part of on-page SEO is keyword density, and you should aim to use it a few times throughout the text, without obscuring the content. Over-use of keywords can result in a negative search engine ranking, so make sure to use only a few times per page. One rule of thumb is to use your keyword three to four times per 300 words of text. Your meta-description also influences search rankings, and many users will click on your link based on its description. Therefore, it is vital to include keyword-focused descriptions as they will attract more visitors to your website.

Once you’ve identified the most relevant keywords for your website, you should use the on-page SEO checklist to ensure that your content uses them correctly. You can use this checklist when creating new pages or updating older ones, or when submitting blog posts to your website. You must first conduct keyword research, preferably using a free tool like Google Keyword Planner. Using this tool will help you select the most relevant keywords for your website and blog.

Why Heading tags are improtant?

One of the most important parts of any website is the header. When designing a header, you can use a few simple tricks to increase your rankings on the search engines. For example, you can use a keyword-rich header, as this will improve your CTR. But what about subheadings? Those are equally important. You should make sure that these are optimized as well, since they can also impact your page’s ranking.

The header should include the primary and secondary keywords that you are targeting on your page. This will help make your content readable for users and increase your page’s ranking on search engines. In addition, you should use a table of contents (TOC) if your website has a blog. Headers are essential for SEO-friendly on-page content, but remember to be original. Google penalizes websites that duplicate content, so you’ll want to avoid having any. Using a tool like SEMrush will help you prevent this from happening.

What is Structured Data Markup?

One of the most important factors when achieving high search engine rankings is ensuring that your site contains both schema markup and on-page SEO. A structured data markup or schema on-page SEO checklist will help you to make sure that both elements are used effectively. A structured data markup or schema is an extension of HTML that helps to make your site more search engine friendly. It’s especially important when trying to rank in Google for a specific keyword or phrase. It helps to include both the term and its variants in your title tag. This is particularly true for meta descriptions that appear below the title of your page in search results. In addition, you can write a compelling sentence that contains the entire keyword phrase that you are aiming for.

To implement structured data markup on your site, you must first understand the nature of the data. If you want to include structured data on your site, you should know what kind of schema it uses and what tags you should include. You can also use Google’s Structured Data Testing Tool to test the markup. This will help you identify any errors in the markup. Make sure you use the right type of schema for your site to ensure that your site is optimized for schema markup.


200+ SEO Checklist For any Business

Below this Rank Agentive has developed a list of 200+ checklists that is an important factor to rank any website on Google SERP:

META Descriptions

▢ Are all Meta Descriptions unique and descriptive?
▢ Are any Meta Descriptions missing?
▢ Are any Meta Descriptions being duplicated without canonical/pagination?
▢ Are any Meta Descriptions below 70 characters?

Page Titles

▢ Are all page titles under 65 characters? (570 pixels)
▢ Are any Page Titles under 30 characters?
▢ Are any page titles being duplicated without canonical/pagination?
▢ Any signs of keyword cannibalisation?
▢ Is the primary keyword/phrase close to the start?
▢ Are page titles descriptive of the page content?
▢ Are any page titles missing?

Keyword Analysis

▢ Site keyword research for Benchmarks
▢ Brand search – Does homepage come up #1 when searched?
▢ Primary homepage term
▢ Is a keyword strategy in place?
▢ Is there evidence of keyword duplication or overuse?
▢ Are keywords in Page Titles?
▢ Are keywords in H1?
▢ Are keywords in H2?
▢ Are keywords in Meta Description?
▢ Are keywords in the main page document?

Content Audit

▢ Are all fonts large enough to read clearly?
▢ Are hyperlinks clear?
▢ Could font colour be considered too light?
▢ Are there clear primary and supplementary content types?
▢ Is content Evergreen or Fresh?
▢ Are there any thin pages? <200 words of content?
▢ Does the site carry an up to date Privacy Policy?
▢ Does the site carry up to date TOS’s?
▢ Is there any duplicate content internally?
▢ Is there any duplicate content externally?
▢ Is any content scraped from external sources?
▢ Is the contact page easy to find and use?
▢ Content Gap Analysis
▢ Copy and classification checks
▢ Has page grammar been checked?
▢ Has page spelling been checked?

Google Checks

▢ Is Google Analytics Installed?
▢ GA duplication check
▢ Google Cache Analysis
▢ Are there any Google Search Console errors?
▢ Is Google Search Console setup?
▢ Is there a sitemap.xml file?
▢ Is there a discrepancy between indexed pages in Google and Sitemap?
▢ Are any invalid pages in the sitemap?
▢ Are there any negative search results for the brand?
▢ Are there any negative Google Autosuggest?
▢ Is there a Google News sitemap.xml file?
▢ Any manual actions?
▢ Are there any crawl errors?

Site Architecture

▢ Site protocol checks
▢ Pagination checks
▢ Canonical checks
▢ Print version Noindexed?
▢ Has Internal Linking been classified on primary pages?
▢ Site Visualisation Checks
▢ Internal redirects
▢ Redirect chains & Redirect loops
▢ Robots.txt present?
▢ Robots.txt review
▢ Are pages being correctly blocked by Robots.txt?
▢ Are pages being correctly blocked by Meta Robots?
▢ Site Structure & Silo Use
▢ Category Use (ecomm)
▢ Are any Deprecated HTML Tags being used?
▢ URL naming convention – is this well optimised?
▢ Error Pages
▢ Is an HTML Sitemap in use?
▢ Are Tag Pages being used?
▢ Is the site using a crumb trail?
▢ Is primary navigation easy to use?
▢ Footer navigation checks?
▢ Is all good content under 4 clicks from home?
▢ Menu setup and use

Image Optimization

▢ How many images are used sitewide?
▢ Are images being optimised?
▢ Are ALT tags being regularly used?
▢ Are images named sympathetically?
▢ Are there any dead images?
▢ Are too many stock images used?
▢ Are there any images in excess of 100Kb?

Mobile Audit

▢ Responsive check
▢ Popups/Interstitials
▢ Mobile Page Size
▢ Image use
▢ Image optimization
▢ Image resizing
▢ Search console errors
▢ AMP Check
▢ Mobile UX issues (see UX)
▢ Mobile Navigation
▢ Use of video on mobile
▢ Are buttons and links easy to click?
▢ Is the Favicon being displayed in mobile SERPs?
▢ Parity checks – Content, Meta & Directives the same as desktop?
▢ Mobile Testing


User Experience (UX)

▢ Site video use
▢ Homepage check
▢ Internal page checks
▢ Contact page check
▢ 404 page check
▢ Category Pages (ecomm)
▢ Mobile UX Priorities
▢ Review live site usage


▢ Does the site have an international audience?
▢ Is the site using rel=”alternate” hreflang=”x” ?
▢ Is the site being translated without errors?
▢ Is the site using an international URL structure?
▢ Are the correct localised web pages being used?
▢ Does the site have backlinks from target countries?
▢ Is the site Multilingual, Multiregional or both?
▢ Does the site location need to be setup in Search Console?
▢ Checks from international locations

Page Level & Element Analysis

▢ HTML Validation
▢ Does site:brand show expected sitelinks?
▢ Is the site using a Cookie Acceptance notice?
▢ Is the site W3C Compliant?
▢ Are H2’s being used across the site?
▢ Does each page have a clear H1 tag?
▢ Does the site carry clear Call to Actions?
▢ Does the site bombard you with popups?
▢ Are Meta Keywords in use?
▢ CSS Checks
▢ Are there too many ads on any pages?
▢ Accessibility Checks
▢ Are images ALT tags in use?
▢ Are there any 5xx errors?
▢ Are there any redirects other than 301?

At Rank Agentive, we are proving best SEO Services. If you have your website online, wether you have newly stared or its live since ages you can count on us anytime. Our professional team wont any resolve all the issues but it is also going to rank your website and increase your business revenue 

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